


Sotiris Spyrakopoulos
ΣΩΤΗΡΗΣ Κ. ΣΠΥΡΑΚΟΠΟΥΛΟΣ
Ανώτατο Διευθυντικό στέλεχος με θητεία σε διευθυντικές θέσεις σε μεγάλες διεθνείς εταιρείες διαφόρων κλάδων.
Είναι πτυχιούχος στην Οργάνωση & Διοίκηση Επιχειρήσεων του Οικονομικού Πανεπιστημίου Αθήνας (πρώην ΑΣΟΕΕ) και κάτοχος μεταπτυχιακού τίτλου (MSc.) Master in Marketing από το University of Manchester (UMIST) στην Αγγλία.
SENIOR BUSINESS EXECUTIVE
STRATEGIC MARKETING & MANAGEMENT ADVISOR
Strategy. Marketing. Management. Leadership.
Strategic Planning
Strategic Marketing & Branding
Marketing Leadership
I partner with business leaders to grow the clientele, the sales and reputation of their brands, with a focus on the strategic planning, the marketing & branding strategy, the marketing action plan and the leadership of the marketing function.
I guide your team, design and oversee the implementation of the business action plan, by deploying honed marketing expertise, strategic thinking, executive skills and extensive leadership experience.
I collaborate in harmony with your current staff, partners and suppliers and, in addition, I have access to an extensive network of leading partners in all areas of marketing and communication, for the implementation of the most demanding projects.
Professional Services - Packages
The premium strategic marketing and business management services I offer are tailored to the needs and stage of development of your own business.
Each case is examined individually from scratch following a discussion and analysis of your needs, and a specific collaboration proposal is formulated to address your goals.
Indicatively, some common forms of collaboration are described below for a better understanding of the services offered.
Trusted Advisor or Non-Executive Member of the Board
I provide expert advisory services on marketing strategy. As a Trusted Advisor for strategy and marketing issues, I provide expert opinion on how to optimize your marketing strategy for better results. As a Trusted Advisor, I collaborate with the business leadership team, participate in meetings, listen carefully to concerns, study data and offer honest feedback based on my expert know-how to help executives make informed strategic decisions. The Trusted Advisor is a valuable source of experience and expertise for companies wishing to improve their marketing efforts, gain a competitive advantage and achieve long-term success. Monthly retainer fee, upon agreement. Minimum commitment: 3 months Involvement 8-12 hours per month.
Fractional CMO or CCO (Chief Marketing Officer or Chief Commercial Officer)
Strengthen your leadership team with an experienced executive, on an external partner basis, who will guide the marketing and commercial activities of the company, such as marketing and brand strategy, marketing and advertising plan, new product and service development (NPD), pricing strategy and promotional activities. The external CMO works closely with the company's leadership and develops and oversees the implementation of the marketing strategy that serves the company's goals. The external CMO service is the modern and efficient way to benefit from the expertise and skills of an experienced senior executive without the costs and commitment of a high caliber pay-roll executive. Monthly retainer fee, upon agreement. Involvement: from 8 to 16 hours per week, upon agreement. Minimum commitment: 6 months.
Marketing Strategy in-a-box
As an experienced marketing consultant, I provide a comprehensive roadmap, with strategic analysis and action plan, to achieve your business goals. This service includes an extensive overview and analysis of current marketing activities, competitive mapping, identification and definition of the target customer base and strategic planning of marketing actions. I provide you with a complete and specialized marketing strategy, designed to give you the advantage over the competition and accelerate the growth of your business. * This service may include the participation of other members of my team. Project-based fee. Duration: 3 - 6 months.
Marketing Audit
I provide a complete assessment of the current marketing strategy and all of the company's commercial activities, in order to identify growth opportunities as well as problematic areas for correction. I employ my expertise and experience to give you a comprehensive and in-depth picture of where your business stands in terms of marketing, what works more or less well, how your consumers/customers perceive your business and brands. I present the findings of the review and indicate areas for improvement, strategic opportunities and tactical moves to get immediate better results from your business's overall marketing effort. This service can be combined with the "Marketing in-a-box" program, which additionally provides you with a comprehensive marketing strategy and a specific action plan to achieve your goals. * The service may include the participation of other members of my team. Project-based fee. Duration: 2- 4 months.
Marketing Strategy Coach
I work alongside you, the business leader or high rank executive, and provide guidance as you work on your real agenda. Together we hone your skills in leading and managing your business’s marketing activities. As an experienced marketing strategy coach, I guide you through the real issues of your work and business goals and help you develop strategic marketing thinking methods, enrich your know-how, develop your team management skills, and improve your communication and decision-making skills. I provide on-the-job guidance on how to develop and execute successful marketing strategies to achieve your business goals. The marketing strategy coach is a valuable development assistant for entrepreneurs and marketing executives who want to improve their leadership and marketing strategy skills. Monthly fee, negotiable. Minimum commitment: 2 months. Commitment 10 - 20 hours per month.
"Change is not optional. The question is, are you changing for the better or not? -Sotiris Spyrakopoulos

Empowering the decision makers
If you are a business leader, CEO, General Manager or Commercial Manager and you are facing any of the following issues, I can help you tackle them and achieve your business goals!
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You are the top business leader or senior management executive and need a reliable high-level interlocutor to help shape the strategy, identify opportunities, gaps or risks and suggest ways to exploit or address them so that to strengthen the company's position and competitive advantage.
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The company is about to launch important new brands, products or services and needs a comphrehensine strategic plan and a marketing & advertising action plan to achieve the greatest possible potential.
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The business you manage has grown so much that calls for the involvement and guidance of a professional with proven expertise and experience, but it is not yet appropriate to assume the commitment of a full-time executive of that caliber on your payroll.
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The company has an active team that manages the marketing activities, but it needs strategic direction and a fully structured plan that leads to the achievement of the goals set, as well as advanced management skills for its implementation.
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You are the CEO or senior executive and are considering the strategy for important future projects (e.g. relaunching the corporate identity, expanding into new markets, etc.). Therefore, you decide to leverage the expert knowledge and experience of an accomplished professional, to reduce risk and maximize the success of the venture.
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You are the CEO or senior executive and you want to combine the valuable knowledge and experience of your historical executives with the fresh perspective of an external expert, in order to structure a new strategic plan for further developing the company.
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The company sees one of its own brands losing its momentum or not developing as expected, presenting stagnation or recession in sales. There is a need to review the strategy and develop an improved action plan.
Strategic marketing and planning for business growth
As the head of the business, you have the responsibility to shape the vision, clarify the business landscape, set goals and priorities, and lead the business and your team to success with determination.
I partner with you and your team and together we work with dedication on
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the strategic planning, the vision, the mission, the purpose of the brand and the business,
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the positioning of the company/brand in the market,
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the strengthening of the brand and the increase of the brand equity and value,
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the preparation and perfect execution of the marketing & advertising program to achieve the goals previously set,
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the development of the clientele, of the sales and of the market share,
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the upgrading of the expertise and the effectiveness of the marketing and sales team,
and I fully support and guide the marketing function to achieve your business goals and create your vision for a strong business/brand.